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When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64% of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48% of those same consumers say a positive first experi...

Should you focus on the design of your app or its function? Where should you invest more of your time and energy?

 

Choosing the right option may seem like walking on a tight rope. You have to strike the right balance. Putting more weight on any one side may cause you to...

Admit it. The world is changing all the time. And the businesses that want to keep up with the stride of time must be versatile. And for a business to be versatile, it’s crucial to see what the customer base used to be like, and what the customer base is like....

 

A mobile strategy is going to be your small businesses next life line, and if you wait too long to invest in this shift in technology, you are going to end up spending more money trying to rebuild the market presence you’ve already built. Watching how the mobile trend...

We won’t belabor the obvious – sales are good for businesses, and most business owners want more of them – so we’ll cut right to the chase. If you want to increase sales, offering a mobile-optimized website is a great way to do it.

“Why bother?” you ask, “I’m already on...

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How to Build a Brand That Stands the Test of Time

July 28, 2016

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